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Selection of Keywords For Your Press Release
Posted in: keywords selection| press release| selecting your keywords |
Before you can even begin the writing of your press release, I would recommend you start writing down the keywords that apply to the product or service that you will be announcing. It’s easy for you to sit down, and write out a bunch of keywords that you “think” people would use to search for a product/service related to the one you are announcing, but I rather go with proven statistics.
For this reason, I highly recommend you do the following:
1) Review the keyword selection process.
As a guideline, let’s use the example that your press release is going to be announcing that you are now launching your own recipe website with a database full of thousands of recipes. Obviously your target market here is to find the most popular but *targeted* keywords that deal with recipes.
Using the Overture search selection tool you can do your keyword research. You’ll notice that the most popular keyword is the word “recipe” with a total of over 200,000 searches each month. Obviously if your site shows within the top ten with that keyword then you’re one happy camper. Nevertheless, let’s not get ahead of ourselves. The words you want to focus on should be more targeted. For instance, I mentioned earlier in the example that part of your website would be dealing with “secret recipes”. Since the majority of sites that are ranking high on the search engine for the word “recipe” are more established than your “new” site, it would be best to target a keyword with less competition, *but* still responsive and targeted.For this example I would recommend using the keyword “Top Secret Recipe”. This keyword receives well over 10,000 searches a month. In your press release you would now focus on the keyword “Top Secret Recipe”. This will allow you to get highly targeted traffic, as well as still give you the possibility of a future ranking for the keyword “recipe” as it’s still a part of your keyword.
Follow the example above for carefully selecting your keywords. It is important that you use the tools I mentioned to get an idea of how many searches are being done per month for a particular keyword. It’s also crucial that you do not focus on “One word keywords”. Even though they would bring in more traffic, the fact is that in many cases the traffic is less targeted. The possibility of ranking high is very slim when using one word keywords. It is better to rank high under multiple targeted keywords that when combined can make your visitor counter go sky high!!
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