Category: 'selecting your keywords'

(selected by date)

Keyword Research and Selection

Posted in: internet marketing strategy, keyword research, keywords selection, selecting your keywords, website marketing strategy |

Search Engine Keyword Research and Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination - your website - you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy.

If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to:

gather and evaluate keywords and phrases

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG.

It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step:

evaluation

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the
highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements:

• popularity,
• specificity and
• motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site.

In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is:

consumer motivation

Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Phoenix job listings” and “Phoenix IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic.

This allows you to discern which keywords are bringing you the most valuable customers. This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Selection of Keywords For Your Press Release

Posted in: keywords selection, press release, selecting your keywords |

Before you can even begin the writing of your press release, I would recommend you start writing down the keywords that apply to the product or service that you will be announcing. It’s easy for you to sit down, and write out a bunch of keywords that you “think” people would use to search for a product/service related to the one you are announcing, but I rather go with proven statistics.

Using the Overture search selection tool you can do your keyword research. You’ll notice that the most popular keyword is the word “recipe” with a total of over 200,000 searches each month. Obviously if your site shows within the top ten with that keyword then you’re one happy camper. Nevertheless, let’s not get ahead of ourselves. The words you want to focus on should be more targeted. For instance, I mentioned earlier in the example that part of your website would be dealing with “secret recipes”. Since the majority of sites that are ranking high on the search engine for the word “recipe” are more established than your “new” site, it would be best to target a keyword with less competition, *but* still responsive and targeted.For this example I would recommend using the keyword “Top Secret Recipe”. This keyword receives well over 10,000 searches a month. In your press release you would now focus on the keyword “Top Secret Recipe”. This will allow you to get highly targeted traffic, as well as still give you the possibility of a future ranking for the keyword “recipe” as it’s still a part of your keyword.

• Keyword Research and Selection
• AWeber Autoresponder Review
• Top 20 Websites in United States
• Roboform - Internet Marketing Tool You Can’t Live Without It
• Free SEO Tools & Search Engine Optimization Softwares To Try
• Search Engine Marketing and How Can I Help?
• Free Five Day Google AdWords Course
• Effects of Local Search Engine Optimization
• Definitive Guide to Google AdWords by Perry Marshall
• Marketing with Email
• Choosing a Phoenix Arizona Search Engine Optimization Firm
• An SEO Technology Firm For SEO Strategy Experts
• Strategic Internet Marketing in Phoenix Arizona
• Search Engine Ranking and Website Promotion
• Increase Online Website Traffic With More Search Engine Traffic