Category: 'search engine optimization'

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How To Effectively Optimize For Search Engines

Posted in: Google PageRank, internet marketing, link popularity, search engine optimization |

To effectively optimize for search engines and to better understand what’s really happening, there is value in knowing how modern search algorithms work. This article will walk through the creation of a hypothetical search engine, and will show how this impacts search engine optimization.

• Step One: Make a List of URLs and Crawl Them

Before anything can be done, a list of URLs needs to be retrieved to initially crawl. The most popular option for this is to load the URLs in the DMOZ database. These aren’t the only sites that will be crawled. The pages linked to by sites in the DMOZ directory are also crawled since the crawler follows the links. It certainly helps to be in DMOZ, especially if you don’t have enough links from other sites to be sure that you’ll be sufficiently crawled.

Now, a group of computers are set up to download all of the pages on the list. These are called the “crawlers.” They will also look at the links on those pages, and crawl those URLs as well (the crawlers will continue following links until their hard drives are full).

• Step Two: Analyze the Pages

The crawlers now go through each page and look at their content.

First, the crawler makes a table with every unique word on the page. It gives “points” to each word based on how many times it’s used on the page, and words in bold, in the title, in meta tags, or in headers are given extra points.

Word  Points
shoes  145
athletic  78
sneakers  34
sandals  12
(etc.)  

This means that you should use the most important words more often in your text. However, using a word too often will mark your page as being spam, which will cause the crawler to delete your site from its database.
It then creates a percentage of the frequency of each term:

Word  Points  Percentage
shoes  145  5.80%
athletic  78  3.12%
sneakers  34  1.36%
sandals  12  0.48%
(etc.)    

Usually, the percentages are stored in the database and not the actual points, though longer pages may be given a slight advantage later on. As a result, adding a lot of unnecessary text that uses one term a lot will raise your percentage for that term, but will also lower the percentage for other terms.
More advanced engines will also cross-reference each word to other major words based on where they are relative to each other. (Words appearing next to each other are given more points here.) So, for example:

Word  shoes  athletic  sneakers  sandals
shoes  -  20  12  7
athletic  20  -  11  4
sneakers  12  11  -  5
sandals  7  4  5  -

As a result, the placement of words relative to each other does matter. This is why targeting phrases is usually better than targeting a variety of single words.

• Calculate Link Popularity

The crawlers now take their lists of the URLs that each page links to and combine them. So for each page there is now a list of the links on it, as well as the text of each link. The list is then reversed, so that instead of showing the links on each page, it shows for each page the sites that link to it.

Some search engines stop here and simply store the number of links pointing to a given page, but Google takes it a little further.

For every page in its database, Google gives it “points” based on how many links are going to it–just like any other search engine. Then, it re-calculates the number of links pointing to each page, but gives more points to links that had a higher point-value themselves in the first count. It then repeats the process about 100 times, each time making the points more accurate. So:

Points are assigned based on the number of links going to a page.
Points are calculated again, but pages get more points if the links going to a page had more points in the last step. (Because Yahoo! had a lot of links going to it in the first step, a link from Yahoo! would now be more valuable.)
The original point values are thrown out and are replaced with the points just calculated. Now, the points are re-calculated again, this time considering the points from Step 2 instead of Step 3. This is repeated approximately 100 times, and every time the points become more accurate (because it considers further down the line where links are coming from).
Now, Google takes the point values–which could be extraordinarily large–and converts them to a PageRank, which is on a scale of 0 to 10. However, it does not simply convert, for example, 1,000 to 1 and 2,000 to 2. The scale is logarithmic, which means that higher PageRanks require much more points.

WebmasterGoodies has an approximation of what the ranges most likely are–look at the first three columns. The actual ranges aren’t available to the public, but the ranges on that site are believed to be fairly close. Obviously, a logarithmic scale makes a difference: PR1 requires 6 to 30 “points,” while PR10 requires more than 25 million points.

• Now What?

Search engines put the databases into a specialized format, and then write the search software.
When a search is made, every site containing the relevant terms is pulled up. The ranking is based on a combination of the points for each relevant term, the site’s link popularity (PageRank), and other smaller factors. Each engine weighs these differently.

You should now have a better understanding of what’s happening under the hood of the search engine, and this should help in optimizing your pages as well.

Internet Marketing Workshop by Renato Rodic - Ahwatukee March 21st 2008

Posted in: Blogging, Craigs List, Google advertising, Leads generation, My Space, Pay Per Click, YouTube, free advertising, internet marketing, keyword research, search engine optimization |

Internet Marketing Workshop Group is for Small Business Owners of Chandler Arizona that want that internet success. Learn from internet marketing expert and founder of small business community in Chandler Arizona http://www.chambe… all the latest search engine marketing strategies.
Register and attend our first meeting I will provide you with s search engine marketing checklist where you can work on and improve your online business and website.

About workshop that starts on March 21st:
Duration is 10 weeks I will cover everything from keyword research, SEO tips, Google PPC advertising to CraigsList and other FREE Advertising.

Over period of 10 weeks together we will register your website, create a lead generation and business generation pages for your site, create a blog and also set-up autoresponder to help you build your lead list.

With this workshop-you are about to discover the power of internet.
Your first meeting is FREE and feel free to bring your business friends or partners.

Registration is required.
As workshop attendee you will get latest internet marketing softwares and tools valued over $4,500 plus training like no other.

Register today

Click here to check out
The Internet Marketing Workshop w/ Renato R. (Ahwatukee Group)!

When

Friday, March 21, 2008 at 8:00 AM

Where

Executive Office Suites International
1345 East Chandler Blvd Suite 119
Phoenix , AZ 85048
480-505-2530

• Info/Map

Who should come

This Internet marketing workshop is ideal for a company that wishes to increase traffic to its website, generate more leads, gain free online publicity, improve website conversion, create a prospect lists and turn more prospects into customers…

Why

You’ll love this workshop because not only that you will learn about latest and most powerful internet marketing tips, but you will have your internet marketing plan set in place that will generate leads and drive prospects to your website 24/7…

Organized by

Renato Rodic

Details

In this 10 week internet marketing workshop, you will…

• Research and Select Appropriate Keywords to Target Your Customers
• Get Top Positions With Specific Keywords on Leading Search Engines and Reach a Global Audience
• Implement and Understand Proven Online SEO Strategies and Make Your Website Search Engine Friendly
• Master and Use Google Tools to Your Advantage
• Use Autoresponders to Constantly Promote, Educate, Inform and Sell to Your Clients
• Learn Elements of Successful Websites
• Increase and Drive Traffic to Your Website to Maximize the Potential of Your Marketing Dollars
• Master the Art of Blogging, Brand Yourself and Your Company, and Gain Free Publicity
• Generate More Leads
• Improve Website Conversion and Turn More Visitors into Customers
• Master Free Advertising Methods such as (CraigsList, MySpace, YouTube, BackPage etc)
• Set Up and Master Google Pay-Per-Click Campaigns
• Learn How to Analyze Web Traffic Reports and Online Customer Behaviors on a Deeper Level
• Use Internet Marketing to Enhance Your Company Image in the Public Eye
• Develop a Plan and Build a Marketing-Effective Site That Draws and Keeps Visitors
• Close a Sale on Your Site or Capture Your Visitors? Information

You’ll Get…

• 1 Year of Hosting and Registration For Your Website
• Blog Set Up and Design
• Effective Landing Page Development and Deployment
• An AutoResponder System
• Article Submitting Software
• A Set of 4 Articles Professionally Written For Your Business
• Various Internet Marketing Tools
• Lifetime www.ChamberCommunity.com Membership
• An E-Commerce Store For Your Products/Services
• Google Secrets
• 10 Weeks of Internet Marketing Training with Renato Rodic
• Your Questions Answered by a Search Engine Marketing Expert
• A 30 Day Internet Success Planner

Total value over $4500 in Software and Tools Alone.

• Keyword Research and Selection
• AWeber Autoresponder Review
• Top 20 Websites in United States
• Roboform - Internet Marketing Tool You Can’t Live Without It
• Free SEO Tools & Search Engine Optimization Softwares To Try
• Search Engine Marketing and How Can I Help?
• Free Five Day Google AdWords Course
• Effects of Local Search Engine Optimization
• Definitive Guide to Google AdWords by Perry Marshall
• Marketing with Email
• Choosing a Phoenix Arizona Search Engine Optimization Firm
• An SEO Technology Firm For SEO Strategy Experts
• Strategic Internet Marketing in Phoenix Arizona
• Search Engine Ranking and Website Promotion
• Increase Online Website Traffic With More Search Engine Traffic