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Definitive Guide to Google AdWords by Perry Marshall

Posted in: Pay Per Click, pay per click advertising, pay per click management, pay per click services |

If you’re looking to get started in pay-per-click (PPC) advertising, you need to check out Perry Marshall’s Definitive Guide to Google AdWords.

I wish I had had it when I first started out. I remember how uncertain I felt about boiling a product down into three short lines to make the ad both comprehensive and compelling. Even now, I found a number of tricks that have made my Google AdWords campaigns more profitable.

Master of Google AdWords

Perry Marshall is the master of Google AdWords. He has researched it, experimented with it, and wrestled it into submission.

Tips on how to push your ad to above higher-paying ones

Marshall’s main focus is on how to boost your ad so it actually appears ahead of ads whose bidders are paying more than you are. That means you pay less for higher position. And that’s something to get excited about.

Marshall reveals exactly what he does to accomplish this.

Tips on testing your ad for continued improvement

He shows how to test ads to keep them constantly improving both in click-throughs to your site and in conversions to sales.

Tips on the little-known tweaks that can boost your click-through rates

And he reveals tips on seemingly little things, like capitalization, rhythm, and the URL you display. I’ve applied these little tweaks on a client’s Google AdWords campaign and seen dramatic improvements just from these little tweaks.

What the ebook is like

His ebook totals over 200 pages and comes with a bunch of smaller downloads as well. Some of it is repetitive. Rather than sitting down and writing the ebook straight through, he seems more to have gathered and organized articles he has written at various times.

I’d say 90% of the material is unique, but you will find some things that appear more than once.

But considering the depth of information he gives on Google AdWords and the number of areas he covers, it’s worth going through some of the basics a couple of times.

Also offers a free ecourse

And one thing that blows me away about this ebook is that Marshall gives you an option of sampling his insights so you can be sure his tips will help you. He offers a free, five-day email course in which he provides a sampling of tips from the ebook. Now that’s confidence in what he has to offer!

Final thoughts

As I said earlier, I wish I had had this when I first started writing PPC ads. It would have saved me a lot of time and uncertainty - not to mention money - learning from his experience instead of learning through trial and error, like I did.

Even now, after years of working with PPC, there were a number of little things I had never thought of that I learned from this ebook.

If you’re just getting started with PPC, or want to learn to do it better, this is the resource I’d recommend.

Rating: 9 out of 10

Find out more about building a profitable stream of PPC traffic with Perry Marshall’s Definitive Guide to Google AdWords

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Google-AdWords

Posted in: Google advertising, Pay Per Click, pay per click advertising, pay per click management, pay per click services |

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