Category: 'keyword research'

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Keyword Research and Selection

Posted in: internet marketing strategy, keyword research, keywords selection, selecting your keywords, website marketing strategy |

Search Engine Keyword Research and Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination - your website - you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy.

If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to:

gather and evaluate keywords and phrases

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG.

It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step:

evaluation

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the
highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements:

• popularity,
• specificity and
• motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site.

In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is:

consumer motivation

Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Phoenix job listings” and “Phoenix IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic.

This allows you to discern which keywords are bringing you the most valuable customers. This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Internet Marketing Workshop by Renato Rodic - Ahwatukee March 21st 2008

Posted in: Blogging, Craigs List, Google advertising, Leads generation, My Space, Pay Per Click, YouTube, free advertising, internet marketing, keyword research, search engine optimization |

Internet Marketing Workshop Group is for Small Business Owners of Chandler Arizona that want that internet success. Learn from internet marketing expert and founder of small business community in Chandler Arizona http://www.chambe… all the latest search engine marketing strategies.
Register and attend our first meeting I will provide you with s search engine marketing checklist where you can work on and improve your online business and website.

About workshop that starts on March 21st:
Duration is 10 weeks I will cover everything from keyword research, SEO tips, Google PPC advertising to CraigsList and other FREE Advertising.

Over period of 10 weeks together we will register your website, create a lead generation and business generation pages for your site, create a blog and also set-up autoresponder to help you build your lead list.

With this workshop-you are about to discover the power of internet.
Your first meeting is FREE and feel free to bring your business friends or partners.

Registration is required.
As workshop attendee you will get latest internet marketing softwares and tools valued over $4,500 plus training like no other.

Register today

Click here to check out
The Internet Marketing Workshop w/ Renato R. (Ahwatukee Group)!

When

Friday, March 21, 2008 at 8:00 AM

Where

Executive Office Suites International
1345 East Chandler Blvd Suite 119
Phoenix , AZ 85048
480-505-2530

• Info/Map

Who should come

This Internet marketing workshop is ideal for a company that wishes to increase traffic to its website, generate more leads, gain free online publicity, improve website conversion, create a prospect lists and turn more prospects into customers…

Why

You’ll love this workshop because not only that you will learn about latest and most powerful internet marketing tips, but you will have your internet marketing plan set in place that will generate leads and drive prospects to your website 24/7…

Organized by

Renato Rodic

Details

In this 10 week internet marketing workshop, you will…

• Research and Select Appropriate Keywords to Target Your Customers
• Get Top Positions With Specific Keywords on Leading Search Engines and Reach a Global Audience
• Implement and Understand Proven Online SEO Strategies and Make Your Website Search Engine Friendly
• Master and Use Google Tools to Your Advantage
• Use Autoresponders to Constantly Promote, Educate, Inform and Sell to Your Clients
• Learn Elements of Successful Websites
• Increase and Drive Traffic to Your Website to Maximize the Potential of Your Marketing Dollars
• Master the Art of Blogging, Brand Yourself and Your Company, and Gain Free Publicity
• Generate More Leads
• Improve Website Conversion and Turn More Visitors into Customers
• Master Free Advertising Methods such as (CraigsList, MySpace, YouTube, BackPage etc)
• Set Up and Master Google Pay-Per-Click Campaigns
• Learn How to Analyze Web Traffic Reports and Online Customer Behaviors on a Deeper Level
• Use Internet Marketing to Enhance Your Company Image in the Public Eye
• Develop a Plan and Build a Marketing-Effective Site That Draws and Keeps Visitors
• Close a Sale on Your Site or Capture Your Visitors? Information

You’ll Get…

• 1 Year of Hosting and Registration For Your Website
• Blog Set Up and Design
• Effective Landing Page Development and Deployment
• An AutoResponder System
• Article Submitting Software
• A Set of 4 Articles Professionally Written For Your Business
• Various Internet Marketing Tools
• Lifetime www.ChamberCommunity.com Membership
• An E-Commerce Store For Your Products/Services
• Google Secrets
• 10 Weeks of Internet Marketing Training with Renato Rodic
• Your Questions Answered by a Search Engine Marketing Expert
• A 30 Day Internet Success Planner

Total value over $4500 in Software and Tools Alone.

• Keyword Research and Selection
• AWeber Autoresponder Review
• Top 20 Websites in United States
• Roboform - Internet Marketing Tool You Can’t Live Without It
• Free SEO Tools & Search Engine Optimization Softwares To Try
• Search Engine Marketing and How Can I Help?
• Free Five Day Google AdWords Course
• Effects of Local Search Engine Optimization
• Definitive Guide to Google AdWords by Perry Marshall
• Marketing with Email
• Choosing a Phoenix Arizona Search Engine Optimization Firm
• An SEO Technology Firm For SEO Strategy Experts
• Strategic Internet Marketing in Phoenix Arizona
• Search Engine Ranking and Website Promotion
• Increase Online Website Traffic With More Search Engine Traffic